The Sport Industry Group is delighted to unveil the Official Shortlist for the Virgin Active Sport Industry Awards 2012.

Key industry figures gathered at independent adjudicator Deloitte’s offices in Johannesburg for hours of intensive judging across two days, analysing and debating the merits of a record number of entries and producing a list of nominees representing the very best that the South African sport industry has to offer. The entire process was audited by Deloitte to ensure absolute transparency and allow an unsurpassed level of feedback to entrants.


With a record number of entries and higher quality work than ever before, reaching the shortlist for the Virgin Active Sport Industry Awards 2012 represents a stellar achievement. Particular mention must be made of Absa, with the company securing three places from six on the shortlist of the prestigious Award for Best Sponsorship of a Sport Event or Competition, with MTN, Vodacom, SAB and The Sharks amongst the other big-name brands to receive multiple nominations. 


However, multi-million rand campaigns were not the only ones to earn praise from the judges, with the likes of Hi-Tec’s sponsorship of The Otter African Trail Run and Central Gauteng Squash’s CG Squash Development community programme also making their respective shortlists, underlining the innovation and creativity stretching throughout the South African sport industry.

Virgin Unite Community Programme Award

  •  Ajax Cape Town FC – Ajax Cape Town FC Community Scheme
  •  Central Gauteng Squash – CG Squash Development
  •  JAG Foundation – JAGRugby Programme
  •  JAG Foundation – ProNutro JAGRunners Programme.
  •  Sporting Chance – KIA Street Soccer Programme
  •  Telkom – Telkom Rural Splash ‘Learn To Swim’

Virgin Active SIA 2012 shortlist unveiled

Virgin Active Sport Industry Awards 2012